In 1999, I created the VSI. Fast forward to 2023: 358 citations & global scholarship have rejuvenated its significance.

An effective data story starts with knowing what to measure and why. Start your data story by knowing your purpose and your audience.

BI tools aren't always key. Knowing metrics & audience is. A simple poster can effectively visualize improvements.

This blog reflects my thoughts & expertise intersections. I often quip, "I think in Venn diagrams."